franchise marketing mistakes
Franchise Marketing

Three Mistakes Franchises Need to Avoid in Marketing

1. Inconsistency Consistency builds trust and without proper brand guidelines in place, your brand will lose credibility. Customers can easily lose confidence in your brand if your typography, colour, tone…

Marketing

Top 4 Ingredients for a Successful Franchise Marketing Strategy

1. The Value Proposition First and foremost, identify your value proposition. What is the real value you are proposing in the solution you are offering your customers? Hint: it’s more…