7 Things You NEED
to Achieve Growth Now.
1. Purpose & Direction
It is so easy to fall into the trap of just doing the same thing and expecting different results. As a business leader, it is critical to know WHY you are doing what you are doing and where you are going.
Being clear on the purpose and direction of your business gives you greater lift and motivation every day, even when daily challenges seem bigger than you and your team.
Purpose engages and inspires you and your team to go further. Customers are moved more by an on-purpose business that makes an impact, rather than good product or service.
Who does this well? Tesla. Innovation and commitment to the environment drive their business. No pun intended. IKEA’s purpose is recognisable too. Ikea strives to, “create a better everyday life for the many people.” These brands know purpose is the heart that drives great businesses.
A solid purpose statement should be written clearly and communicated constantly so anyone on your team can pick it up and run with it.
❑ What is the purpose of your business?
❑ Have you communicated this to your team?

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